A business case made for PR purposes and advertisng agency portfolio.
Presents the main idea, background, mechanics and results of Jacobs 3 in 1 Digital Campaign in Russia.
Campaign included social media (largest russian social network vkontakte.ru), promo web-site and branded app for vkontakte.ru.

The campaign was called "Gravity center by Jacobs 3 in 1"

 The target audience was mostly young people, students and young specialists.

Such as the main hero of this story – Pasha Yagodkin, 22 years, manager assistant.

He could be a common guy in his normal life, but in the Internet, in a social network he turns out  to be a Superhero!

The main idea of the company: Become a social superhero with Jacobs 3 in 1!

Create content, be active in social life and become a true hero!

Communication channels: web-site, application and social network community.

Branded game (app in social network) called "Save your friends from work". 

Amount of created content by cathegoriies: photos, video, audio, notes.

Pasha Yagodkin – Social Superhero!

Campaign Results

More than 450 000 members of community!